The Day Gene Simmons Tried to Trademark the Devil Horns

In the adrenaline-fueled world of 1970s hard rock, image was everything. Gene Simmons, the fire-breathing, tongue-wagging bass player of KISS, understood this better than anyone. He helped turn rock and roll into a lucrative empire of makeup, leather, and merchandising. However, in 2017, the legendary frontman pushed his business acumen a step too far. He … Read more